Nokia introduces City Lens augmented reality app, PDD campaign

Nokia introduces City Lens augmented reality app, PDD campaign

Nokia has announced a new location-based augmented reality application called 'Nokia City Lens', which allows users to look for places, get directions and reviews for the popular shops and restaurant. The application has been introduced for the Lumia Phones and other Nokia smart devices such as N8.

Using the camera's viewfinder, Nokia City Lens gives an augmented reality overlay view of buildings and instantly highlights places of interest. The app turns sight into the next interface for searching things around. The app then provides information about the building or landmark in the area, providing quick information about the restaurants, shops, and other places of interest. Nokia says the app saves a lot of time, as users do not need to perform web searches.

“Nokia City Lens is a unique, one-of-its kind augmented reality application from Nokia’s Location Service bouquet – it allows you to sense the world around you and discover places by simply holding up your smartphone instead of having to perform web searches. It’s simple, it’s spontaneous,” says V Ramnath, Director Sales, Nokia India.

Nokia City Lens - Point. Discover. Do (PDD)

In a bid popularise the new application, Nokia has launched a new initiative called Nokia City Lens - Point. Discover. Do (PDD), by inviting young people between 21 and 35 years of age to join the campaign by answering multiple-choice, situational questions over ten days. Three winners, chosen on the basis of their spontaneity, will get the opportunity to party, for three nights across three different metros – all expenses paid by Nokia. During this phase, titled the City Lens Night Offs, the three winners each will be given the latest Nokia Lumia 900, loaded with the Nokia City Lens app.